International ‘Premier’ Diploma Program on Sales Management & Marketing
This Program provides training to ENSURE management SUCCESS in
The Vital Fields of Managing Sales and Marketing
Top-class selling ability is not all that is required for success in sales/marketing management. Not only must knowledge be possessed about market research, about distribution channels, marketing strategies, advertising, publicity, public relations, and much more, but a sales/marketing manager must manage his or her subordinates: recruit them, motivate them, control them, plan and organize their activities. Training is essential for success in sales/marketing; this very practical Program provides the very best training on the wide-ranging duties of sales and marketing managers and staff in today’s highly competitive world of business.
Major Topics Covered in this Diploma Program:
- Principles of salesmanship – internal selling, commercial travelling. Methods of selling. The Internet. Consumers and commercial buyers.
- Principles of management: recruiting, training, remunerating, controlling and motivating sales personnel, building sales teams.
- Market research: consumer research, market surveys, test marketing, sales forecasting, planning, budgeting and budgetary control.
- Channels of distribution; selecting the best for the products. Credit terms and credit limits. Discounts: trade, quantity. Export selling.
- Direct and indirect advertising and publicity, sales promotion, sales letters and sales literature, direct marketing, public relations.
- The sales office, sales records, graphs and statistics, analysis of data, computers in sales recording
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Testimonials
Had a great Experience with you guys. I would recommend DukeUAE to people who need IT Training, or for any other course. The time I spent there was all worth it.
Katerina Todorova Koleva
Duke Training Centre has been a pioneer in providing quality technical and practical education in the private sector in UAE. I received excellent training from Duke's trainers who are extremely professional. I would highly recommend Duke Training Centre for professionals seeking an upgrade in their technical and professional skills.
Martony Boniao
I found the experience extremely helpful. I’m totally confident with my Marketing and Management skills now, thanks to Duke UAE. I’m glad I joined at the right time, I feel like now my career’s future isn’t as uncertain anymore.
Edward Flovictoria
I completed my English Language course from DukeUAE last month and I’m glad I chose them on my friend’s recommendation. The one thing I liked was their supportive and encouraging approach. They taught each and every thing with a much managed and practical way, I was proficient at English in no time without feeling any burden at all.
Khawer Saeed Khan
State of the Art, professional Courses of Duke Training Centre has earned me my dream job. I had training with different training centres in Abu Dhabi and other emirates but Duke's Faculties have unmatched parallels in the entire UAE.
Zahra Haroon
