International ‘Premier’ Diploma Program on Sales Management & Marketing
This Program provides training to ENSURE management SUCCESS in
The Vital Fields of Managing Sales and Marketing
Top-class selling ability is not all that is required for success in sales/marketing management. Not only must knowledge be possessed about market research, about distribution channels, marketing strategies, advertising, publicity, public relations, and much more, but a sales/marketing manager must manage his or her subordinates: recruit them, motivate them, control them, plan and organize their activities. Training is essential for success in sales/marketing; this very practical Program provides the very best training on the wide-ranging duties of sales and marketing managers and staff in today’s highly competitive world of business.
Major Topics Covered in this Diploma Program:
- Principles of salesmanship – internal selling, commercial travelling. Methods of selling. The Internet. Consumers and commercial buyers.
- Principles of management: recruiting, training, remunerating, controlling and motivating sales personnel, building sales teams.
- Market research: consumer research, market surveys, test marketing, sales forecasting, planning, budgeting and budgetary control.
- Channels of distribution; selecting the best for the products. Credit terms and credit limits. Discounts: trade, quantity. Export selling.
- Direct and indirect advertising and publicity, sales promotion, sales letters and sales literature, direct marketing, public relations.
- The sales office, sales records, graphs and statistics, analysis of data, computers in sales recording
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Testimonials
I had a really good learning in the dukes learning institute with teacher shaheer sir.
Myself a dermatologist , Cleared level 1 on my way to level 2 already feel confident in speaking to my patients in ARABIC. Highly reccomend to all doctors and medical faculties.
Doctor Gargi Maheshwari
A wonderful experience with both the teacher and the institute. The teacher is extremely supportive, patient, and dedicated, and explains concepts very clearly. The institute provides a positive and encouraging learning environment. Truly appreciate their efforts and guidance. Highly recommended!
Aura Acorda
I had an excellent experience with Duke Training Centre's NEBOSH Process Safety Management course. The trainers were highly knowledgeable and provided practical examples that helped me to understand the concepts better. The training center also provided great support, and I felt well-prepared for the exams. Thanks to Duke Training Centre, I now have a deeper understanding of process safety management.
Emma Taylor
The NEBOSH Health and Safety at Work course at Duke Training Centre exceeded my expectations. The trainers were engaging, and the course content was relevant to my job. Thanks to the knowledge and skills I acquired, I have identified and mitigated potential hazards in my workplace.
David Brown
I highly recommend Duke Training Centre for NEBOSH courses. The trainers are knowledgeable and experienced, and the course content is up-to-date and relevant. The training center also provides a conducive learning environment that makes learning enjoyable
Grace Williams
