Innovative Marketing Training

Is your business failing due to poor marketing ideas? Would you like to take your business to the next level by optimizing your marketing techniques in order to generate more profit? If you answered ‘yes’ to both questions then you have come to the right place. Marketing plays a crucial role in a successful business. Using old marketing techniques such as E-mails and newspapers have become obsolete.

Gone are the days when everybody read his/her newspaper in the morning. This is the era of innovation and creativity. This is why it is imperative for you to have proper knowledge about the modern marketing techniques otherwise you won’t be able to create an effective marketing strategy for your business. Since the world of marketing changes by the hour, that would put you at a serious commercial and competitive loss.

This is why Innovative Marketing Training is the need of the 21st century and Duke Training Centre offers professional training for that. We’ll teach you how to apply the principles of marketing science to innovate new ideas so that you can multiply the response to your marketing.

We offer a comprehensive and complete course on Innovative Marketing Training to enhance creativity of students and guide them about latest and most effective techniques of marketing. In light of the aforementioned reasons, hurry up and register for Innovative Marketing Training course at Duke Training Centre.

This course is mainly designed to teach candidates

  • Types of Marketing.
  • Basic Marketing Principles
  • Effective use of Marketing Principles
  • Innovative Marketing Strategies.


There is no specific prerequisite for this course. Although, some basic information about marketing will help the candidate to develop a stronger foundation of concepts

Market Application/ Benefits

The old techniques of marketing are not adaptive because there is no innovation present. Our course of innovative marketing training covers all important aspects of marketing which are needed to survive in today’s competitive market.

With our course, your business and marketing strategy will get improved and this will translate into higher profits and customer satisfaction. With the customer’s satisfaction, you will be able to gain positive recognition in the market which means more clientele. This proves that innovation in marketing is the key to a well-established business.

By following the marketing techniques we’ll teach you, you’ll be able to reach out to your ideal customers by targeting your audience in the right way, this would save you the money wasted on useless clicks and impressions and by doing this you’ll stand a better chance to sustain in the market against your competitors. You will be able to form better advertising campaigns for your product by using these marketing principles taught in this course.

Course Outline

  • Introduction to Course and Class Introductions
  • The Changing Market Reality and Its Implications
  • Challenging Our Mental Models of Marketing
  • Customer Insights and Marketing Actions in the Age of Watson & AI
  • Market Segmentation in the Age of Personalisation at Scale
  • Value Proposition, Positioning, and Competitive Strategies
  • Generating Creative Options
  • Growth Strategies
  • Idealized Design and Creating a Marketing Innovation Engine
  • Adaptive Experimentation
  • Rethinking Branding, Brand Strategies, and Creating Global Brands
  • Rethinking the Product & Service Offerings & Experience
  • Rethinking Pricing & Revenue Models
  • Rethinking Advertising and Communication
  • Rethinking Distribution
  • Rethinking “Go to” Market and Marketing Strategies
  • Rethinking CRM & Loyalty Programs
  • Rethinking the Business Model and Portfolio Strategies
  • Marketing Metrics & Dashboard
  • Resource Allocation
  • Organizational architecture
  • Network Orchestration and the Role of the CMO
  • Toward Implementation
  • Project Presentations (1)
  • Project Presentations (2)
  • Reflections & Conclusions

Why Choose Us?

  • Our Faculty –We can claim proudly that our teachers are highly skilled individuals who focus on their candidates with great care and concern.
  • Success Stories–Our students who go on to become the greatest marketing managers of 21st century are the result of our new teaching methods where the students receive an interactive environment to learn and grow.
  • Our course covers the latest concepts and methodologies related to innovative marketing.
  • By taking regular feedback, we make sure that candidates are getting proper attention.
  • For students having difficulty in understanding the concepts, we offer personalized attention.
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