02-6766 494 dukeuae@eim.ae
The Complete Solution of Digital Media Marketing

We will give you several live projects where you can learn practically along with your studies. This course is designed by practicing managers and subject matter experts. It aims at covering the basic marketing and advertis-ing concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools.

Course Overview

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, display advertising, email and search engine optimization (SEO) campaigns, mobile marketing, lead generation sites, pay per click (PPC) campaigns and integrating digital marketing with traditional marketing and other online media’s.

This course has been designed for those who want to understand the key elements of building an effec-tive digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Principal of Digital Marketing

  • What is Digital Marketing?
  • Comparison of Traditional and Digital Marketing.
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital marketing platforms
  • Digital Marketing strategy for websites
  • Career opportunities in digital marketing

Course Outline

  • Digital Marketing Overview
  • Lead Generation Sites
  • Online Campaign
  • Basic HTML and CSS
  • Basic Designing
  • Basic Video Editing
  • Email Campaign, Email Marketing
  • SMS Promotions
  • What’sApp Campaign
  • Display Advertising
  • Mobile Marketing
  • Basic Search Engine Optimization (SEO)
  • Ideas for Content Marketing
  • Google Analytics
  • Video Marketing – YouTube
  • Online Marketing Medias & Websites
  • Facebook & Instagram Advertising
  • Google Analytics – Track your success
  • Social Media Marketing – Strategy

Course Duration

  • 40 Hours


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